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Kam Beecher
Jul 23, 20182 min read
Should I even be concerned with all this change?
Facebook is the new TV , Twitter is the new social movement, Emojis are the new universal language, AI is the new customer service, ...

Kam Beecher
Jul 1, 20182 min read
Blogging: Creatively and effectively reaching YOUR target audience.
In this new digital age where there is fragmentation of media, marketers have to find creative and effective ways to communicate with...

Kam Beecher
Jul 1, 20182 min read
A Social Media Policy: To be reactive or proactive? That is the question!
Social media is the new chill spot where people hang out. It has been a new platform for marketing as businesses and customers are...

Kam Beecher
Jun 17, 20182 min read
Where do you place the carrot? - Creating your Social Media strategy!
I was reading Robert Kiyosaki's Rich Dad, Poor Dad and I stumbled on 'the carrot and the donkey' concept, a concept his "rich dad" used...

Kam Beecher
Jun 17, 20182 min read
Competition or completion? The tale of Traditional vs New Media
Is new media competing with traditional media or does it completes it? As an Integrated Marketing student, I agree with the latter. I...
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