We all know what traditional customer is but since we are in the digital age and everything and everyone is now online, there is a need...

Facebook is the new TV , Twitter is the new social movement, Emojis are the new universal language, AI is the new customer service, ...

In this new digital age where there is fragmentation of media, marketers have to find creative and effective ways to communicate with...

Social media is the new chill spot where people hang out. It has been a new platform for marketing as businesses and customers are...

I was reading Robert Kiyosaki's Rich Dad, Poor Dad and I stumbled on 'the carrot and the donkey' concept, a concept his "rich dad" used...

Is new media competing with traditional media or does it completes it? As an Integrated Marketing student, I agree with the latter. I...